Have you ever wondered how to get more out of your association’s website? More members, better attendance, increased revenue, and greater visibility are all things that you can begin to improve in just 28 days if you follow the suggestions in this guide.
Plenty of so-called experts will tell you that social media and other digital tools represent the answer to all of your problems. If only if only you used Twitter more or invested more in Facebook or spent more time on your blog, you would get all the results that you need.
I’m not one of those experts. Digital communications will help improve any association’s marketing, outreach, and advocacy efforts, but there’s no cure-all. It requires hard work, creative thinking, and effective integration with offline communications.
If you put in the right ingredients, however, online and mobile communications can make a real positive difference in achieving your goals.
In this guide, I will explain the steps you need to take to jumpstart your digital program. It’s tailored specifically to associations and their unique needs, although many of the principles would also apply to nonprofits or public affairs organizations.