Many nonprofits focus on using their digital tools to raise new money, but there’s an important role to be played in nurturing relationships with your existing supporters. Laura Iancu has a nice post for Nonprofit Hub where she explores ways to improve stewardship using your organization’s blog.
In the post, she writes:
Seems like many nonprofits fail to see the actual importance of a blog and don’t have the time to invest in it. All the efforts you make to create and maintain a good blog are often translated with donation growth. “Why?” you ask. Well, with a good strategy in place your blog can be a valid communication channel with your supporters and especially with present and future donors.
She then explores four ways to make sure you’re using your blog to its greatest effect for stewardship.