Free e-Book Shows How to Leverage Technology to Communicate More Effectively with Members, Decision Makers, and the Public

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This guide provides a framework to help association executives think about the role that digital marketing and communications can play in their own organizations.

Complete the form to download the Association Executive’s Guide to Digital Marketing & Communications

Digital marketing opens a wide range of opportunities for associations looking to recruit and retain members, communicate more effectively, and influence decision-makers.

For most associations, the number and complexity of the digital tools far outstrip the resources available to implement them all effectively. Many executives fear the risk of engaging in social media, hesitating about possible negative feedback and fretting about the ability to keep producing quality content.

This guide will provide a framework to help association executives think about the role that digital marketing can play in their own organizations. With the information provided, setting priorities and creating an action plan will put any organization on track to produce better results.