Featured Job: Digital Marketing at the American Institute of Architects

Are you a digital marketing strategist with at least 10 years of experience? Do you have an appreciation for architecture? Then you just might be a fit for the role of Director of Digital Marketing Strategy for The American Institute of Architects in Washington, DC. The AIA “has been the leading professional membership association for […]

Don’t Create a Process Where Innovation Goes to Die

We have all been there. It’s the start of a new year, so it’s the time when many organizations (and individuals) decide to turn a new page and change something that they perceive isn’t working as well as it could. Maybe there’s not enough revenue coming in, or the website needs more traffic, or you’re […]

27 Association and Nonprofit Communications Jobs Available Now

Every week the CustomScoop professional services team publishes a newsletter that includes association and nonprofit job listings. We’ve included that list below for 501central readers. If there are jobs that you would like to see included, please let us know and we would be happy to list them.

Trending Toward Simplicity in Web Design

Some folks really like flashy websites with lots of bells and whistles. They’re not going to appreciate the current move toward cleaner, simpler designs. But the people who visit those websites do appreciate the ability to read information and navigate more easily. When I first got started in building websites in the mid-1990’s (hard to […]

To Script or Not to Script, That is the Podcast Question

Podcasts provide organizations with an excellent way to reach out to stakeholders, build relationships, and draw attention to what your association or nonprofit is doing. For many, the idea of getting behind a microphone, perhaps for the first time, can be daunting. Being in charge of the show only adds to the anxiety. That’s why […]

Identifying and Prioritizing the Target Audiences for Your Digital Marketing

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you prepare your digital marketing plan, you must understand who you want to reach. There are those who think that […]

How to Measure Facebook, Twitter, and Other Social Network Activity for Your Association or Nonprofit

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. Stop counting followers and likes. Your supporters, donors, prospects, volunteers, and other key stakeholders don’t care how many people follow your […]

Using Google Analytics to Assess Your Association or Nonprofit Website

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you look at how you performed in 2013, a key element to consider is the performance of your website. For […]