Why Academics Need to Become Conversant in Digital Communications

Most academics focus on mastering the language of academic publishing. This is for good reason – academic research is indeed necessary and provides the credibility about the validity of ideas. But academics also must become conversant in the second language of digital communications and university systems should put more emphasis on rewarding efforts in this […]

Integrating Social Media in the Executive Education Classroom

Most every professional wants to generate ideas that make a difference. In the first episode of For Immediate Release on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use […]