24% of Large PR Agency CEO’s Tweet Regularly

With the Twitter IPO on the horizon, I thought it would be interesting to check out how many of the CEO’s and heads of the Top 100 PR Agencies tweet regularly. Ultimately “regularly” ends up being a bit subjective, but as long as it looked like they were tweeting at least once or twice a […]

Top PR Firms and Their LinkedIn Followers

Regular readers of this space know that we have been taking a look at how the largest public relations firms use their LinkedIn company pages. Today, we’ll take a look at which agencies have the most followers on LinkedIn — and which ones punch above their weight by having a high ratio of followers to […]

Weekend Reading – Just Back from DC Edition

It has been a busy week, and I just returned home from DC after midnight last night/this morning. Still, there’s lots of good reading material available for you this weekend, so let’s take a look at my recommendations. Pew found that 15% of American adults do not use the Internet or email. About 2/3 of […]

What Are Executives’ Most Common Digital Misperceptions?

As digital continues a steady march into mainstream understanding, many executives still possess common misperceptions about how new media can help their organizations. Rather than just relying on my own observations, I turned to an active and intelligent LinkedIn Group operated by the Marketing Over Coffee team of Christopher S. Penn and John Wall to […]

How the Top 100 PR Firms Use Their LinkedIn Company Page

We recently published a list of the Top 100 PR Firms by Number of Employees on LinkedIn. We thought it would be interesting to examine how these firms are using LinkedIn. Our research showed that although public relations agencies rely on human connections to generate new business and recruit employees, most are not actively using […]

The Busy Executive’s Guide to Virtual Chief Digital Officer Services

Our latest Executive D-Brief is now available. This one provides a guide to Virtual Chief Digital Officer services. What is it? Who needs it? And how does it work? Admittedly, we’re a little biased since Franeo is one of the few firms currently providing vCDO services right now. But we expect that to change as […]

Aggregation vs. Original Publishing as a Content Strategy

As you shape a content marketing strategy, does one need to create a lot of original content or is it enough to gather up links to interesting content created by others? The decision has real implications about the types of resources required to be effective. The constant concern over “feeding the beast” leaves many executives […]

The Agency Executive’s Guide to Digital Subsidiaries

Download Franeo’s new e-book: The Agency Executive’s Guide to Digital Subsidiaries to learn more about whether a digital subsidiary might be a good idea for your PR, marketing, or advertising agency — and how to do it effectively. The big PR, marketing and advertising agencies and holding companies like to make acquisitions, investments, and strategic […]

The Chief Digital Officer as Analyst

The following is the third in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. With the pace of change in online and mobile applications, hardware, and software, the CDO can never rest on yesterday’s information. There’s always something new to learn and products to test. In addition, […]