Top 100 PR Agencies by Number of Employees on LinkedIn

Various publications attempt to measure and rank the largest public relations firms. Over the years, PR Week and O’Dwyer’s have done a nice job of collecting financial information from agencies that choose to voluntarily provide it. Yet this provides only a partial view. A number of notable firms choose not to make their financials publicly available. […]

Q&A: Paul Gillin Explains Good Content Marketing and 5 Key Mistakes to Avoid

Veteran technology journalist turned B2B marketing advisor and author Paul Gillin was kind enough to answer a few questions about content marketing for us. He does a great job of explaining the basics of content marketing from an executive point of view and exposes some common mistakes that are easy to avoid. THE vCDO: Every executive […]

Five Questions Executives Should Answer Before Requesting an Infographic

I love infographics. In my career, I’ve worked on hundreds of them, maybe thousands—from visualizing proprietary data from household brand names to helping cutting-edge start-ups get eyes on their shiny new brand. Although no two infographics are alike—that’s the point, telling a unique story—each project starts the same way: with these five questions.

Books & Authors: Leslie Poston on Social Media Metrics

Leslie Poston, author of Social Media Metrics for Dummies, was kind enough to take the time to answer a few questions the vCDO had about measuring social media effectiveness. vCDO: With the flood of data available, how do you figure out which ones to focus on to measure success? LESLIE POSTON: With an almost infinite […]

Weekend Reading: Short Long Form Edition

I’ll keep it short and sweet since it’s a long weekend. Before we jump into the official reading list, I thought I’d flag a one page cheat sheet on LinkedIn that we published this week. It’s the first of a series of “Executive D-Briefs” that we’ll be publishing to help busy leaders with quick overviews […]

Q&A: Bill Beutler on How Executives Should Handle Wikipedia

Today we have some questions for William Beutler, founder and president of Beutler Ink, a content marketing firm specializing in visual storytelling and Wikipedia engagement. Over the years I have gotten countless inquiries from clients about their Wikipedia entries, and his deep experience as a Wikipedia editor provides great insight into navigating these sometimes challenging […]

Books & Authors: Katie Paine Helps Executives Measure What Matters

Katie Paine has spent decades working with clients to effectively measure their media coverage. As a consultant, speaker, and author, she has helped leaders focus on what really matters. Her popular book, Measure What Matters, teaches executives  what and how to measure — and provides context around the role measurement plays in building successful organizations. […]

The Busy Executive’s Guide to LinkedIn

Many executives want to become more comfortable with social media platforms, but feel like they don’t have time to dive in and figure it out. Over the years, I have helped many c-level and other senior executives to improve their digital savvy, sometimes through personal coaching on the use of these networks. Some leaders want […]

The Chief Digital Officer as Evangelist

The following is the second in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. A good chief digital officer must have a passion for the latest technology and an understanding of how it can help the organization. Being excited to read about — and try — new […]

Weekend Reading: Tammy Haddad Edition

It was hard to keep up with my own reading this week since I found myself in Boston for a couple of days and then DC. The highlight of the week came when I had the honor of speaking at American University’s Convocation ceremonies, welcoming 1600+ freshman students on behalf of the Alumni Association. Now […]