Have you ever wondered how to get more out of your association’s website? More members, better attendance, increased revenue, and greater visibility are all things that you can begin to improve in just 28 days if you follow the suggestions in this guide.
Just about every time I speak with association marketers and communicators, I get asked how to effectively communicate ROI for digital activities to their bosses. It’s not that they don’t think digital is valuable, it’s just that they can’t really find good ways to convey the success to folks who don’t live and breathe online […]
This is the first in a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. When someone tells you that you need a digital marketing plan — heck, any marketing plan […]
May is ALS Awareness Month and as such, the ALS Association has launched an online and social media campaign to promote messaging. ALS, commonly known as Lou Gehrig’s Disease, degenerates brain and spinal cord cells, leading to muscle atrophy. The ALS Association focuses on raising awareness about the illness to help families in need.
If you’re like most associations, you’re spending some time figuring out how to communicate effectively online. That likely means email, blogging, Facebook, Twitter, and a few other platforms. But you likely feel limited by the amount of staff or consultant time you can devote to the effort. So how do you maximize your benefit? Help […]