Weekend Reading – Just Back from DC Edition

It has been a busy week, and I just returned home from DC after midnight last night/this morning. Still, there’s lots of good reading material available for you this weekend, so let’s take a look at my recommendations. Pew found that 15% of American adults do not use the Internet or email. About 2/3 of […]

What Are Executives’ Most Common Digital Misperceptions?

As digital continues a steady march into mainstream understanding, many executives still possess common misperceptions about how new media can help their organizations. Rather than just relying on my own observations, I turned to an active and intelligent LinkedIn Group operated by the Marketing Over Coffee team of Christopher S. Penn and John Wall to […]

The Busy Executive’s Guide to Virtual Chief Digital Officer Services

Our latest Executive D-Brief is now available. This one provides a guide to Virtual Chief Digital Officer services. What is it? Who needs it? And how does it work? Admittedly, we’re a little biased since Franeo is one of the few firms currently providing vCDO services right now. But we expect that to change as […]

Aggregation vs. Original Publishing as a Content Strategy

As you shape a content marketing strategy, does one need to create a lot of original content or is it enough to gather up links to interesting content created by others? The decision has real implications about the types of resources required to be effective. The constant concern over “feeding the beast” leaves many executives […]

The Chief Digital Officer as Analyst

The following is the third in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. With the pace of change in online and mobile applications, hardware, and software, the CDO can never rest on yesterday’s information. There’s always something new to learn and products to test. In addition, […]

Q&A: Paul Gillin Explains Good Content Marketing and 5 Key Mistakes to Avoid

Veteran technology journalist turned B2B marketing advisor and author Paul Gillin was kind enough to answer a few questions about content marketing for us. He does a great job of explaining the basics of content marketing from an executive point of view and exposes some common mistakes that are easy to avoid. THE vCDO: Every executive […]

Five Questions Executives Should Answer Before Requesting an Infographic

I love infographics. In my career, I’ve worked on hundreds of them, maybe thousands—from visualizing proprietary data from household brand names to helping cutting-edge start-ups get eyes on their shiny new brand. Although no two infographics are alike—that’s the point, telling a unique story—each project starts the same way: with these five questions.

Books & Authors: Leslie Poston on Social Media Metrics

Leslie Poston, author of Social Media Metrics for Dummies, was kind enough to take the time to answer a few questions the vCDO had about measuring social media effectiveness. vCDO: With the flood of data available, how do you figure out which ones to focus on to measure success? LESLIE POSTON: With an almost infinite […]

Weekend Reading: Short Long Form Edition

I’ll keep it short and sweet since it’s a long weekend. Before we jump into the official reading list, I thought I’d flag a one page cheat sheet on LinkedIn that we published this week. It’s the first of a series of “Executive D-Briefs” that we’ll be publishing to help busy leaders with quick overviews […]