Q&A: Bill Beutler on How Executives Should Handle Wikipedia

Today we have some questions for William Beutler, founder and president of Beutler Ink, a content marketing firm specializing in visual storytelling and Wikipedia engagement. Over the years I have gotten countless inquiries from clients about their Wikipedia entries, and his deep experience as a Wikipedia editor provides great insight into navigating these sometimes challenging […]

Books & Authors: Katie Paine Helps Executives Measure What Matters

Katie Paine has spent decades working with clients to effectively measure their media coverage. As a consultant, speaker, and author, she has helped leaders focus on what really matters. Her popular book, Measure What Matters, teaches executives  what and how to measure — and provides context around the role measurement plays in building successful organizations. […]

The Busy Executive’s Guide to LinkedIn

Many executives want to become more comfortable with social media platforms, but feel like they don’t have time to dive in and figure it out. Over the years, I have helped many c-level and other senior executives to improve their digital savvy, sometimes through personal coaching on the use of these networks. Some leaders want […]

The Chief Digital Officer as Evangelist

The following is the second in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. A good chief digital officer must have a passion for the latest technology and an understanding of how it can help the organization. Being excited to read about — and try — new […]

Weekend Reading: Tammy Haddad Edition

It was hard to keep up with my own reading this week since I found myself in Boston for a couple of days and then DC. The highlight of the week came when I had the honor of speaking at American University’s Convocation ceremonies, welcoming 1600+ freshman students on behalf of the Alumni Association. Now […]

Friday Five: Jonathan Bernstein on Crisis Communications in the Digital Age

This week’s Friday Five Q&A features Jonathan Bernstein of Bernstein Crisis Management discussing how social media and other digital tools have changed crisis communications. Jonathan has more than 30 years of experience meeting clients’ needs in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations. He was an early adopter […]

Ask Chip: Should I Endorse People on LinkedIn?

Q. Chip, I have a question for you about LinkedIn. I have had a lot of people “endorse” me. Not sure what that’s all about, but does protocol require me to endorse them back? I’ve never endorsed anyone yet. – Tim A. Tim, there are two different kinds of endorsements on LinkedIn. There’s the older […]

The Chief Digital Officer as Change Agent

The following is the first in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. Organizations without a strong digital culture have been the first to adopt the CDO role. And that makes sense. A high-tech startup has digital as part of its DNA in most cases, […]

Recommended: Asking Smarter Questions Blog & Newsletter

“Big data” has become one of the buzz phrases in the world of marketing and communications, but for most busy executives it doesn’t mean a whole lot. When it comes to data, it’s not the size that matters … it’s how you use it to make better decisions.

Weekend Reading: Debut Edition

Veteran journalist Alan Mutter shares a lot of interesting data. The following is the highlight, but the whole post is worth reading: “After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes […]