Why Academics Need to Become Conversant in Digital Communications

Most academics focus on mastering the language of academic publishing. This is for good reason – academic research is indeed necessary and provides the credibility about the validity of ideas. But academics also must become conversant in the second language of digital communications and university systems should put more emphasis on rewarding efforts in this […]

Integrating Social Media in the Executive Education Classroom

Most every professional wants to generate ideas that make a difference. In the first episode of For Immediate Release on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use […]

Doug Banks Discusses Higher Ed and Digital Communications

Over on the Virtual CDO blog, Doug Banks, Associate Vice President for Economic Development at University of Massachusetts, took the time to answer a few questions about digital communications and technology in the higher education arena. Among the questions he answered was one about the the approach that colleges and universities take to new media:

Higher Ed Faculty Use LinkedIn, Overlook Twitter

Faculty at institutions of higher education increasingly use social media professionally, according to a study by Pearson Learning Solutions and the Babson Survey Research Group. They surveyed 8,000 faculty members online and looked at how faculty utilize social media for personal, professional, or classroom use. Even though usage is growing, the study reveals that most faculty don’t […]

Using Infographics to Promote College & University Admissions

Yale University recently released a smart infographic that does a nice job of visually presenting the selective and diverse nature of its Class of 2017. They posted it on their Admissions Office Tumblr, presumably to help convince prospective students that it’s the kind of place they should consider applying to.