Kevin Anselmo, founder of Experiential Communications and a long-time higher education communicator, released the latest episode of his FIR On Higher Education podcast which focuses on how to effectively train students in a fast-paced digital world.
Most academics focus on mastering the language of academic publishing. This is for good reason – academic research is indeed necessary and provides the credibility about the validity of ideas. But academics also must become conversant in the second language of digital communications and university systems should put more emphasis on rewarding efforts in this […]
Most every professional wants to generate ideas that make a difference. In the first episode of For Immediate Release on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use […]
This is the first in a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. When someone tells you that you need a digital marketing plan — heck, any marketing plan […]
Over on the Virtual CDO blog, Doug Banks, Associate Vice President for Economic Development at University of Massachusetts, took the time to answer a few questions about digital communications and technology in the higher education arena. Among the questions he answered was one about the the approach that colleges and universities take to new media:
Faculty at institutions of higher education increasingly use social media professionally, according to a study by Pearson Learning Solutions and the Babson Survey Research Group. They surveyed 8,000 faculty members online and looked at how faculty utilize social media for personal, professional, or classroom use. Even though usage is growing, the study reveals that most faculty don’t […]
Yale University recently released a smart infographic that does a nice job of visually presenting the selective and diverse nature of its Class of 2017. They posted it on their Admissions Office Tumblr, presumably to help convince prospective students that it’s the kind of place they should consider applying to.