At Franeo, we frequently work with clients to redesign their websites. We find it very important to guide a conversation at the start of the process to determine exactly what they want to accomplish. All too often they know they want a better website, but haven’t really thought through what that means.
Combing through recent news items, I came across a number of reports that raise important questions that all communications strategists should be considering. Even if — like me — you don’t have definitive answers for all of them, they should still spur some thinking that will influence your future decision-making.
Jeff Mascott, Managing Partner of the Washington, DC-based Adfero Group, joined us for an interview to discuss the Adfero Eight. In this 14-minute conversation, he explains why they chose a microsite format for making predictions about important trends in communications, as well as how they arrived at their final list.
Patrick Ruffini, a Republican operative and founder of the digital firm Engage, recently ran an experiment to test the behavior of users on Twitter. For two weeks, he posted an identical Tweet at the same time each weekday. He found that although the engagement with the first Tweet was highest, it continued to generate action […]