Increase Your Facebook Fans By Emphasizing Engagement

Many organizations spend too much time worrying about how many Facebook fans or Twitter followers they have. Ultimately, it’s not about the numbers — it’s about what they can do for you. At the same time, if you have no fans or followers, you won’t get very far.

Ninja Tactics to Step Up Your Email Marketing Game

If you’re looking to improve your email outreach efforts — and, really, who isn’t? — you could do worse then spending an hour listening to Christopher S. Penn. Conveniently (and affordably) you can borrow his knowledge free of charge, thanks to a YouTube video of a class he recently taught for UCLA.

Be Cautious Solving Problems You Didn’t Know You Had

When it comes to digital marketing and communications, there’s no shortage of good salespeople out there. I don’t just mean actual salespeople who sell software and services — though there are plenty of those. I’m also talking about my fellow evangelists who speak at events and write compelling articles (hopefully like this one).

Don’t Create a Process Where Innovation Goes to Die

We have all been there. It’s the start of a new year, so it’s the time when many organizations (and individuals) decide to turn a new page and change something that they perceive isn’t working as well as it could. Maybe there’s not enough revenue coming in, or the website needs more traffic, or you’re […]

Trending Toward Simplicity in Web Design

Some folks really like flashy websites with lots of bells and whistles. They’re not going to appreciate the current move toward cleaner, simpler designs. But the people who visit those websites do appreciate the ability to read information and navigate more easily. When I first got started in building websites in the mid-1990’s (hard to […]

To Script or Not to Script, That is the Podcast Question

Podcasts provide organizations with an excellent way to reach out to stakeholders, build relationships, and draw attention to what your association or nonprofit is doing. For many, the idea of getting behind a microphone, perhaps for the first time, can be daunting. Being in charge of the show only adds to the anxiety. That’s why […]

Identifying and Prioritizing the Target Audiences for Your Digital Marketing

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you prepare your digital marketing plan, you must understand who you want to reach. There are those who think that […]

How to Measure Facebook, Twitter, and Other Social Network Activity for Your Association or Nonprofit

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. Stop counting followers and likes. Your supporters, donors, prospects, volunteers, and other key stakeholders don’t care how many people follow your […]

Using Google Analytics to Assess Your Association or Nonprofit Website

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you look at how you performed in 2013, a key element to consider is the performance of your website. For […]