The following public affairs pros recently made news for themselves:
Jeff Mascott, Managing Partner of the Washington, DC-based Adfero Group, joined us for an interview to discuss the Adfero Eight. In this 14-minute conversation, he explains why they chose a microsite format for making predictions about important trends in communications, as well as how they arrived at their final list.
With a flurry of recent positive stories about Republican gains on the technology front, one would think all is rosy for the party. (Or as the National Republican Senatorial Committee’s Matt Lira tweeted: “If self-congratulatory articles were products, Republicans would be in a great technology place right now.”)
According to a recent piece by new Republican National Committee Chief Digital Officer Chuck DeFeo, initial efforts to upgrade the data and technology capabilities of the national party have begun to pay off. Buried deep in his blog post at Real Clear Politics is the assertion that the GOP’s central email list has doubled in […]
A Reuters story quotes consultants from both major political parties who found something to agree on: Republican efforts to achieve parity in data-mining with the Democrats haven’t paid off so far. “According to interviews with a dozen strategists from both parties, Democrats appear set to maintain their technological edge, potentially boosting their prospects in the […]
Many nonprofits focus on using their digital tools to raise new money, but there’s an important role to be played in nurturing relationships with your existing supporters. Laura Iancu has a nice post for Nonprofit Hub where she explores ways to improve stewardship using your organization’s blog. In the post, she writes: Seems like many […]