The Busy Executive’s Guide to Virtual Chief Digital Officer Services

Our latest Executive D-Brief is now available. This one provides a guide to Virtual Chief Digital Officer services. What is it? Who needs it? And how does it work? Admittedly, we’re a little biased since Franeo is one of the few firms currently providing vCDO services right now. But we expect that to change as […]

Aggregation vs. Original Publishing as a Content Strategy

As you shape a content marketing strategy, does one need to create a lot of original content or is it enough to gather up links to interesting content created by others? The decision has real implications about the types of resources required to be effective. The constant concern over “feeding the beast” leaves many executives […]

The Chief Digital Officer as Analyst

The following is the third in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. With the pace of change in online and mobile applications, hardware, and software, the CDO can never rest on yesterday’s information. There’s always something new to learn and products to test. In addition, […]

Q&A: Paul Gillin Explains Good Content Marketing and 5 Key Mistakes to Avoid

Veteran technology journalist turned B2B marketing advisor and author Paul Gillin was kind enough to answer a few questions about content marketing for us. He does a great job of explaining the basics of content marketing from an executive point of view and exposes some common mistakes that are easy to avoid. THE vCDO: Every executive […]

Five Questions Executives Should Answer Before Requesting an Infographic

I love infographics. In my career, I’ve worked on hundreds of them, maybe thousands—from visualizing proprietary data from household brand names to helping cutting-edge start-ups get eyes on their shiny new brand. Although no two infographics are alike—that’s the point, telling a unique story—each project starts the same way: with these five questions.

Books & Authors: Leslie Poston on Social Media Metrics

Leslie Poston, author of Social Media Metrics for Dummies, was kind enough to take the time to answer a few questions the vCDO had about measuring social media effectiveness. vCDO: With the flood of data available, how do you figure out which ones to focus on to measure success? LESLIE POSTON: With an almost infinite […]

Chief Digital Officers in the Ivy League

The world of higher education faces many challenges and opportunities brought on by the digital revolution. As some question the ever-increasing cost of a college education and speculate about the ability of online learning (which in some cases may be free) to replace the traditional bachelor’s degree, universities must get a good handle on what […]

Weekend Reading: Short Long Form Edition

I’ll keep it short and sweet since it’s a long weekend. Before we jump into the official reading list, I thought I’d flag a one page cheat sheet on LinkedIn that we published this week. It’s the first of a series of “Executive D-Briefs” that we’ll be publishing to help busy leaders with quick overviews […]

Q&A: Bill Beutler on How Executives Should Handle Wikipedia

Today we have some questions for William Beutler, founder and president of Beutler Ink, a content marketing firm specializing in visual storytelling and Wikipedia engagement. Over the years I have gotten countless inquiries from clients about their Wikipedia entries, and his deep experience as a Wikipedia editor provides great insight into navigating these sometimes challenging […]

Books & Authors: Katie Paine Helps Executives Measure What Matters

Katie Paine has spent decades working with clients to effectively measure their media coverage. As a consultant, speaker, and author, she has helped leaders focus on what really matters. Her popular book, Measure What Matters, teaches executives  what and how to measure — and provides context around the role measurement plays in building successful organizations. […]