How the Top 100 PR Firms Use Their LinkedIn Company Page

We recently published a list of the Top 100 PR Firms by Number of Employees on LinkedIn. We thought it would be interesting to examine how these firms are using LinkedIn. Our research showed that although public relations agencies rely on human connections to generate new business and recruit employees, most are not actively using […]

Top 100 PR Agencies by Number of Employees on LinkedIn

Various publications attempt to measure and rank the largest public relations firms. Over the years, PR Week and O’Dwyer’s have done a nice job of collecting financial information from agencies that choose to voluntarily provide it. Yet this provides only a partial view. A number of notable firms choose not to make their financials publicly available. […]

Five Questions Executives Should Answer Before Requesting an Infographic

I love infographics. In my career, I’ve worked on hundreds of them, maybe thousands—from visualizing proprietary data from household brand names to helping cutting-edge start-ups get eyes on their shiny new brand. Although no two infographics are alike—that’s the point, telling a unique story—each project starts the same way: with these five questions.

13 Essential Roles of a Chief Digital Officer

With about a third of companies now saying they have a Chief Digital Officer, according to McKinsey’s latest research, it’s a role that is becoming more mainstream. Many folks still don’t know exactly what a CDO does — and indeed it varies a bit based on the specific needs of each organization.

Virtual Chief Digital Officer — What’s That?

For more than a decade, I have worked with organizations seeking a digital strategy integrated with their traditional outreach. Many also need help with managing the daily digital outflow — social media, email, video, blogs, etc.