The Chief Digital Officer as Analyst

The following is the third in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. With the pace of change in online and mobile applications, hardware, and software, the CDO can never rest on yesterday’s information. There’s always something new to learn and products to test. In addition, […]

The Chief Digital Officer as Evangelist

The following is the second in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. A good chief digital officer must have a passion for the latest technology and an understanding of how it can help the organization. Being excited to read about — and try — new […]

The Chief Digital Officer as Change Agent

The following is the first in a series of follow-up posts to expand on the 13 Essential Roles of a Chief Digital Officer. Organizations without a strong digital culture have been the first to adopt the CDO role. And that makes sense. A high-tech startup has digital as part of its DNA in most cases, […]

13 Essential Roles of a Chief Digital Officer

With about a third of companies now saying they have a Chief Digital Officer, according to McKinsey’s latest research, it’s a role that is becoming more mainstream. Many folks still don’t know exactly what a CDO does — and indeed it varies a bit based on the specific needs of each organization.

Virtual Chief Digital Officer — What’s That?

For more than a decade, I have worked with organizations seeking a digital strategy integrated with their traditional outreach. Many also need help with managing the daily digital outflow — social media, email, video, blogs, etc.