At Franeo, we frequently work with clients to redesign their websites. We find it very important to guide a conversation at the start of the process to determine exactly what they want to accomplish. All too often they know they want a better website, but haven’t really thought through what that means.
Many in the world of advocacy, associations, and politics have concerns about one or more entries in Wikipedia. Perhaps there’s something inaccurate or misleading in an entry you care about. Or maybe there’s an entry you wish talked about your organization’s efforts. You have heard that people get in trouble for editing their entries, and […]
Patrick Ruffini, a Republican operative and founder of the digital firm Engage, recently ran an experiment to test the behavior of users on Twitter. For two weeks, he posted an identical Tweet at the same time each weekday. He found that although the engagement with the first Tweet was highest, it continued to generate action […]
Public affairs and political pros understand that words matter. They convince. They alienate. They might lead to victory, but they also run the risk of causing almost immediate defeat. Unfortunately, many folks publish absolute drivel that’s hard to read and understand. Others get so wrapped up in the latest Google algorithm that they focus more […]