Here are this week’s three things that all public affairs professionals should ponder over their morning coffee today. Think of it as a cheat sheet, complete with simple takeaways.

  • “The next presidential election will be more grounded in data, analytics and mirco-targeting of voters than ever before, President Obama’s former campaign manager said on Wednesday. Jim Messina said that the president’s 2012 reelection campaign only scratched the surface of what will soon be possible to get campaigns’ messages out to voters.” (The HillWhy It Matters: There’s a real arms race on between the political parties when it comes to data mining. Will it really lead to the success that many think? How will it change messaging in future campaigns? Does it open the door to more easily telling different sets of voters different things — perhaps even views that conflict?
  • “Politico is doubling down on their video production efforts with the debut of a new, snazzy “Driving the Day” video series featuring Anna Palmer, Manu Raju, Alex Burns, and Jake Sherman.” (FishbowlDC) Why It Matters: If you’re not doing video in some fashion, you may end up getting left behind in the next couple of years — whether you are media or public affairs or a political campaign.
  • “A new study from the UK-based think-tank Demos found that racial and ethnic slurs on Twitter are more likely to be used in a non-aggressive way to align oneself with a particular group rather than to attack or deride others.” (TechPresidentWhy It Matters: I have written frequently about the coarsening of language in social media. This study takes a closer look at how some of this language gets used.