Faculty at institutions of higher education increasingly use social media professionally, according to a study by Pearson Learning Solutions and the Babson Survey Research Group. They surveyed 8,000 faculty members online and looked at how faculty utilize social media for personal, professional, or classroom use.
Even though usage is growing, the study reveals that most faculty don’t use social media tools on a regular basis as part of their professional toolkit outside of the classroom. Just 55 percent claim to use social media professionally, and fully 30 percent don’t use social media for any purpose whatsoever.
Perhaps the most interesting finding from a communications standpoint was the fact that Twitter came up at the back of the pack in usage. This suggests that faculty do not focus as much on using social media to generate media coverage, since Twitter represents an excellent opportunity to engage with journalists.