Most every professional wants to generate ideas that make a difference.

In the first episode of For Immediate Release on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use social media to generate ideas.

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▪    Download the MP3 file (20.2Mb, 40:55)

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▪    Get the show at iTunes