The Public Affairs Council will be hosting a webinar on February 13, 2014 to explore techniques to improve local lobbying. The training promises to explore “systems for monitoring local rulemakings” — something that increasingly happens with the help of technology.

The official description lays out the reason local lobbying matters — and it’s more than just taking care of business in individual communities:

All politics is local. The policies shaping your business environment are born in thousands of cities and towns across the nation. That’s why it’s vital to have a successful strategy for proactively organizing, prioritizing and shaping bills at the local level — before they reach state and federal decision-makers.

The webinar will feature Keri Askew Bailey, Senior Vice President for Government Relations and Public Policy with the California Grocers Association.

Learn more about this webinar