I love infographics. In my career, I’ve worked on hundreds of them, maybe thousands—from visualizing proprietary data from household brand names to helping cutting-edge start-ups get eyes on their shiny new brand. Although no two infographics are alike—that’s the point, telling a unique story—each project starts the same way: with these five questions.
Today we have some questions for William Beutler, founder and president of Beutler Ink, a content marketing firm specializing in visual storytelling and Wikipedia engagement. Over the years I have gotten countless inquiries from clients about their Wikipedia entries, and his deep experience as a Wikipedia editor provides great insight into navigating these sometimes challenging […]