Identifying and Prioritizing the Target Audiences for Your Digital Marketing

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you prepare your digital marketing plan, you must understand who you want to reach. There are those who think that […]

How to Measure Facebook, Twitter, and Other Social Network Activity for Your Association or Nonprofit

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. Stop counting followers and likes. Your supporters, donors, prospects, volunteers, and other key stakeholders don’t care how many people follow your […]

Using Google Analytics to Assess Your Association or Nonprofit Website

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. As you look at how you performed in 2013, a key element to consider is the performance of your website. For […]

11 Steps to Building Your Association or Nonprofit’s Digital Marketing Plan

This is part of a series of articles designed to help you put together an effective digital marketing plan for your organization. Sign up for our email newsletter to make sure you receive the entire set of resources. Now that you’re ready to start building your 2014 digital marketing plan, it’s time to consider the steps you need to […]