Weekend Reading – Little Brother’s Birthday Edition

Before we jump into news from elsewhere, a brief plug for some new research that we just put together at Franeo. We explored how the 100 largest PR agencies use their LinkedIn company pages and found that: Less than half of PR firms post regular LinkedIn updates Only one third of PR firms list job […]

The Busy Executive’s Guide to Virtual Chief Digital Officer Services

Our latest Executive D-Brief is now available. This one provides a guide to Virtual Chief Digital Officer services. What is it? Who needs it? And how does it work? Admittedly, we’re a little biased since Franeo is one of the few firms currently providing vCDO services right now. But we expect that to change as […]

The Busy Executive’s Guide to LinkedIn

Many executives want to become more comfortable with social media platforms, but feel like they don’t have time to dive in and figure it out. Over the years, I have helped many c-level and other senior executives to improve their digital savvy, sometimes through personal coaching on the use of these networks. Some leaders want […]

Weekend Reading: Debut Edition

Veteran journalist Alan Mutter shares a lot of interesting data. The following is the highlight, but the whole post is worth reading: “After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes […]

Virtual Chief Digital Officer — What’s That?

For more than a decade, I have worked with organizations seeking a digital strategy integrated with their traditional outreach. Many also need help with managing the daily digital outflow — social media, email, video, blogs, etc.