GOP Oppo Group Relaunches Website in News Format

America Rising PAC, an opposition research group with GOP ties, relaunched its website with the format of a modern news site. According to Dylan Byers at Politico: Just as the Obama administration has made WhiteHouse.gov a source for news updates, blog items, photos and videos, AmericaRisingPAC.org will become a content-focused site featuring negative news and oppo research […]

Obama 2008 Analytics Expert to Teach Online Course

Politico reports that Obama campaign analytics guru Ken Strasma will teach “the first-ever online course on the use of predictive analytics in politics.” For data nerds in the political world, this could be an interesting look behind the curtain.

Weekend Reading – Little Brother’s Birthday Edition

Before we jump into news from elsewhere, a brief plug for some new research that we just put together at Franeo. We explored how the 100 largest PR agencies use their LinkedIn company pages and found that: Less than half of PR firms post regular LinkedIn updates Only one third of PR firms list job […]

Weekend Reading – Rare Sunday Edition

Two bits of self-promotion before we get into the weekend reading list. First, I just published The Agency Executive’s Guide to Digital Subsidiaries. With more PR, marketing, and advertising agencies choosing to build or acquire external digital shops, I examine the benefits and discuss how to make digital subsidiaries successful. On Tuesday, I will be […]

Weekend Reading: Debut Edition

Veteran journalist Alan Mutter shares a lot of interesting data. The following is the highlight, but the whole post is worth reading: “After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes […]