We all know that data matters. And when it comes to planning for our own organizations, we want to make sure we’re doing the best to capitalize on what our peers know.
That’s why Kivi Leroux Miller’s 2014 Nonprofit Communications Trends Report represents such a valuable resource. It includes a wealth of information gleaned from surveys completed by more than 2,100 nonprofits.
Some of the highlights:
- Only 34% of nonprofit executive directors picked donor retention as a top communications goal for 2014
- Most important social media for nonprofits? Facebook (95%), Twitter (64%), YouTube (38%), LinkedIn (26%)
- A third of nonprofits will email fundraising or advocacy appeals at least monthly in 2014
- Most nonprofits (59%) will send an e-newsletter at least once a month in 2014
Download your own copy of the report for much more data that will make you more effective.